Weekday and Champion have previously worked together, so the pair is now launching their third collaborative collection. With their latest designs, the Swedish-based retailer merged a 90s-inspired vision with the iconic apparel of Champion pieces.
The 90s influence can be recognized in pieces such as the "teddy fleece," "popper track bottoms" and the sports bra. This newly dropped collection featuring 11 pieces in total that range from logo-encrusted t-shirts and cropped tops to quarter zip sweaters, vests, long sleeves and hoodies.
Available in bright colorways, the latest pieces in the series come in colors such as "bright cobalt blue" and "teal." The full collaboration will be released on Weekday's online shop and in physical stores on January 25, with prices starting at $40.
What's Driving This Trend
- Nostalgic Fashion
- The collaboration between Weekday and Champion taps into the trend of nostalgia, bringing back 90s-inspired styles.
- Logo-driven Apparel
- The collection features logo-encrusted t-shirts and apparel, catering to the growing demand for branded fashion.
- Colorful Athleisure
- The brightly colored pieces, such as the bright cobalt blue and teal options, reflect the trend of vibrant athleisurewear.
Who This Affects Most
- Fashion Retail
- Fashion retailers can capitalize on the nostalgic fashion trend by incorporating 90s-inspired styles into their collections.
- Sportswear Brands
- Sportswear brands can explore logo-driven apparel collaborations to attract customers seeking branded athleisure.
- Online Retail
- Online retailers can benefit from the colorful athleisure trend by offering a wide variety of vibrant athleisure options to consumers.
