What is the trend of online documentary marketing?

Opportunity to create engaging online documentaries to promote products or brands.

What is the trend of mystery and legacy marketing?

Using mystery and legacy elements to intrigue and captivate audience for marketing campaigns.

What is the trend of cross-continental launches?

Exploring the concept of launching products across continents for buzz and impact.

What are the implications for the automotive industry?

Opportunity for automotive companies to create captivating marketing campaigns using unconventional methods.

What are the implications for the film and entertainment industry?

Utilizing storytelling and mystery elements in film and entertainment marketing to engage audiences.

What are the implications for the digital marketing industry?

Leveraging online platforms to launch innovative marketing campaigns and capture audience attention.

Rampenfest (UPDATE): 3 More Vids on BMW's Aim to Build Ramp as '9th Wonder of the World'

Rampenfest (UPDATE)

Unconventional Vehicle Control Ads Image 1

Performance-Focused Car Campaigns Image 1

3 More Vids on BMW's Aim to Build Ramp as '9th Wonder of the World'

Elsa Blaine — April 13, 2008 — Tech

References: rampenfest & jeffschultz.wordpress

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Earlier, Trend Hunter introduced you to BMW's Rampenfest. Since then, there have been three more videos added to the campaign.

To recap, Filmmaker Jeff Schultz is launching a clever online 'documentary' about a small town in Bavaria, Oberpfaffelbachen, where a giant BMW launching ramp was built (yes, its planted marketing).

The four video series is a chronical of the mystery and legacy that surrounds the ramp.

The alleged goal of the ramp is to launch the new BMW Series 1 from Bavaria to America! It's just brilliant.

Pop some corn and settle in, it's movie time!

Movie 1/4 - A Gift From Above

Movie 2/4 - Can You Keep a Secret

Movie 3/4 - The Car!

Movie 4/4 - NOT YET RELEASED

Trend Themes

Online Documentary Marketing — Opportunity to create engaging online documentaries to promote products or brands.
Mystery and Legacy Marketing — Using mystery and legacy elements to intrigue and captivate audience for marketing campaigns.
Cross-continental Launches — Exploring the concept of launching products across continents for buzz and impact.

Industry Implications

Automotive — Opportunity for automotive companies to create captivating marketing campaigns using unconventional methods.
Film and Entertainment — Utilizing storytelling and mystery elements in film and entertainment marketing to engage audiences.
Digital Marketing — Leveraging online platforms to launch innovative marketing campaigns and capture audience attention.

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