The Weatherman Colorstorm umbrella has been added to the brand's kids umbrella range as a contemporary artistic accessory that's at once playful, useful and protective. The umbrella features a meteorologist-designed finish that is covered with a radar-inspired finish that will call to mind the radar readings for inclement weather commonly found on the weather report. The umbrella boasts the hazy color swirls of many hues including sunshine yellow, sunset orange and sky blue, while a reflective trim will offer 360-degree visibility for kids.
The Weatherman Colorstorm umbrella has a lightweight design and a 100% recycled fabric build that also offers UPF 50+ sun protection to work well no matter the weather conditions. The accessory also comes backed by a lifetime warranty to ensure durability.
What Makes This Trend Stand Out
- Weather-inspired Accessories
- Playful visual cues borrowed from meteorology can turn everyday protective products into educational, style-driven items for children and families.
- Multi-climate Protection
- Combining rain coverage, UPF 50+ sun defense and visibility features reflects a growing market for accessories designed around unpredictable weather conditions.
- Recycled Durable Design
- Long-lasting products made with recycled materials create space for premium sustainability positioning in categories traditionally driven by disposability.
Sectors Adopting This
- Kids Apparel
- Children’s wear and accessory brands can differentiate through safety-focused designs that blend protection, color and playful storytelling.
- Outdoor Gear
- The umbrella market shows potential for technical upgrades that merge lightweight construction, all-weather functionality and lifetime durability claims.
- Sustainable Consumer Goods
- Recycled fabric builds paired with extended warranties signal new value models where eco-conscious materials are reinforced by product longevity.
