Fashion History Databases

Google's 'We Wear Culture' is a Searchable Collection of Fashion History

'We Wear Culture,' a new, informative site under the Google Arts & Culture umbrella, aims to give users a thorough breakdown of where fashion is today and where it came from. People think of fashion in different ways, but in the broadest sense of the term, fashion has existed for thousands of years. We Wear Culture documents this history in a searchable, engaging format.

The site is broken down into four overarching categories. 'The Icons' looks at famous designers and figures who've had an outsize impact on the fashion of their era. 'The Movements' delves into specific fashion motifs throughout different points in history, from Renaissance France to the streets of modern day Tokyo. 'The Making Of' investigates the craft behind fashions, and finally 'The Arts' explores fashion's longstanding relationship with other artistic media.

Digital Fashion History
Fashion history is being digitized into searchable online databases.
Fashion Education Access
Fashions students and enthusiasts now have access to a comprehensive database of fashion history.
Multimedia Fashion Resources
Fashion history is being documented through engaging multimedia tools such as video and virtual exhibits.

Where This Applies

Fashion Industry
The fashion industry can utilize these fashion history databases to draw inspiration and knowledge from past styles and designers.
Education Industry
Fashion history databases can be a valuable resource for fashion students and educators in both formal and informal learning settings.
Digital Media Industry
Opportunities exist for the development of additional digital fashion history resources and applications.
SCORE
2.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 28%
Freshness 8%