Powerful Powdered Photography

Juma Herrera's We Used To Wait Series is Freely Captive

I love the contrast of the flighty feathers and rigid structures used in the fashion featured in the We Used To Wait photo series. I think this juxtaposition between freedom and constraint also resounds throughout the whole series -- not just in the model's trappings.

Photographed by Juma Herrera, the We Used To Wait photo series is made powerful by the model Estefania Morton's movements and expressions. Together with makeup by Mayela Vazquez and styling by Alma Nelly Lerma, the overall result is stunning.

Contrasting Concepts
Disruptive innovation opportunity: Explore the combination of contrasting elements in various industries, such as fashion and photography, to create visually stunning and thought-provoking content.
Emotive Photography
Disruptive innovation opportunity: Develop innovative techniques and styles in photography that evoke strong emotions and captivate the audience.
Collaborative Artistry
Disruptive innovation opportunity: Foster collaboration between photographers, makeup artists, stylists, and other creative professionals to create powerful and cohesive visual projects.

Sectors Adopting This

Fashion
Disruptive innovation opportunity: Integrate contrasting elements in fashion design, combining freedom and constraint to create unique and impactful clothing collections.
Photography
Disruptive innovation opportunity: Experiment with expressive movements and emotions of models to capture powerful and captivating photographs.
Makeup Artistry
Disruptive innovation opportunity: Explore unconventional makeup techniques and styles that complement and enhance the overall aesthetic and message of a visual project.
SCORE
6.1 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 92%
Activity 84%
Freshness 8%