The 'We Are Lucky' project leaves a trail of touched and 'do-good' inspired strangers, thanks to the humble heart of a mystery man.
The anonymous man states that he recently came about a large sum of money, but instead of spending it on an unreal trip into space, he decided to spread the wealth. He travels the world and gifts total strangers with $1,000 or £1,000 -- sometimes he finds them, picking them on a whim, while other times they find him through a trail of Twitter clues. All he asks is that they share a little bit about who they are, answer some thoughtful questions and allow him to take a picture of them, all so that they may be featured on the 'We Are Lucky' site, curating a community of heartwarming smiles and inspiration.
Having touched people from South Africa to Mumbai to London and America, the benevolent project truly encourages people to pay it forward.
What's Driving This Trend
- Random Acts of Kindness
- There is a potential opportunity to develop a platform for random acts of kindness campaigns like 'We Are Lucky' that can generate a sense of community and encourage people to do good.
- Social Media Clue-based Campaigns
- With the success of 'We Are Lucky', there could be an opportunity to create more interactive and engaging social media clue-based campaigns that inspire people to participate and spread joy.
- Benevolent Wealth Redistribution
- As individuals and organizations become more aware of social responsibility, there could be an opportunity to create more credible, transparent, and sustainable means of wealth redistribution.
Who This Affects Most
- Philanthropy
- Charities and non-profits can leverage social media platforms to create innovative giving campaigns that encourage more participation and engaging with communities.
- Finance
- Wealth management firms and alternative finance platforms can help individuals and businesses redistribute wealth in a more transparent, sustainable, and impactful way.
- Tourism
- Travel companies can create curated experiences that allow individuals to volunteer and contribute to local communities, creating a more positive impact on the places they visit.
