If you already have your ticket booked to a tropical getaway destination to treat yourself to soft golden yellow sands and warm turquoise blue water, then all that's left is the We Are Handsome Summer 2014 collection to be packed in your suitcase. You might still not own the We Are Handsome Summer 2014 collection but you'll probably buy it all after seeing its summer swimsuit campaign that will have you wishing that it were you in the images.
The beach retreat-themed lookbook by the Australian label stars model Margo Bushueva looking happy, perky and perfectly content in the Maldives -- which is where your ticket booking should be taking you this summer if you're in some need for some paradise. The brunette stunner poses in the collection's sexiest metallic prints and print cover-ups in the sun-drenched campaign.
What's Driving This Trend
- Tropical Getaway Fashion
- Opportunity for fashion companies to create seasonal lines that cater to customers taking tropical vacations.
- Beach-inspired Marketing Campaigns
- Marketing campaigns that feature beach settings can increase sales for summer-related products.
- Model-driven Advertising
- Using models in advertising to showcase a product's features and appeal to a specific target audience.
Who This Affects Most
- Fashion
- Designing and selling beachwear and summer clothing lines.
- Tourism
- Providing travel destinations and packages for tropical getaways.
- Marketing and Advertising
- Creating and implementing marketing campaigns that feature beach settings and models.
