British menswear fashion label Wax London introduces its second collection designed for the Spring/Summer 2022 season entitled 'In Bloom.' This time around, the brand focuses on connecting with nature, blending together the elements that come with nature's warmth whilst also tapping into the special forest raves during the 90s.
This is translated through relaxed wearables such as the short sleeve buttoned shirts, polo tops, jackets, overshirts, and much more. Many of these are designed in vibrant color palettes and patterns with a highlight on the Didcot short sleeve tops that are made from Oeko-Tex fabrics. It also features a house-made print that spotlights florals and abstract visuals for a stark look for the Spring season.
Image Credit: Wax London
What Makes This Trend Stand Out
- Nature-themed Streetwear
- There is an opportunity to explore eco-friendly materials and natural dyes for streetwear collections inspired by nature.
- Vibrant Color Palettes and Patterns
- There is an opportunity to experiment with bold color combinations and intricate patterns in streetwear fashion while keeping wearability in mind.
- 90s Fashion Revival
- There is an opportunity for designers to reimagine the 90s rave scene and bring back the energy of the era with modern twists in fashion.
Sectors Adopting This
- Fashion and Apparel
- Fashion and apparel companies can explore the use of eco-friendly materials and natural dyes for their nature-themed collections to meet the growing demand for sustainable fashion.
- Textile and Print Design
- Textile and print design companies can offer intricate patterns and bold color combinations for streetwear clothing lines inspired by nature for a unique and eye-catching look.
- Event Planning and Marketing
- Event planning and marketing companies can capitalize on the 90s rave scene's nostalgia and incorporate modern twists in branding and fashion in their upcoming events and campaigns to attract a wider audience.
