Mizuno Gives the Classic Wave Rider 1 Shoes a New Tonal Completion
References: mizunoshop.net & hypebeast
Japanese sportswear label Mizuno revives the signature Wave Rider 1 sneaker model in a new colorway option that is bound to captivate attention. It retains the design elements that make it retro and boasts the same chunky structure as the original. The colorway sees hues of clean white, 'Safety Yellow,' and 'Royal Blue.'
The uppers are constructed from mixed materials of full grain leather in white, blue over the mesh paneling, embroidery, and the pull tabs, and bright yellow completing the signature Sunbird logo across the shoe's side and the tongue. All of this sits on a foundation that is adorned in a gradient blue design that appears to be sprayed on, tied together with a red wire detail over the heel.
The uppers are constructed from mixed materials of full grain leather in white, blue over the mesh paneling, embroidery, and the pull tabs, and bright yellow completing the signature Sunbird logo across the shoe's side and the tongue. All of this sits on a foundation that is adorned in a gradient blue design that appears to be sprayed on, tied together with a red wire detail over the heel.
Trend Themes
1. Retro Sneaker Revival - Opportunity to bring back classic sneaker models with a modern twist of bold colorways and mixed material constructions.
2. Chunky Shoe Silhouettes - Opportunity to create footwear styles with a bulky, retro-inspired shape that appeals to nostalgic consumers.
3. Gradient Colorways - Opportunity to experiment with gradient color designs on footwear, adding a unique element to classic shoe models.
Industry Implications
1. Footwear Manufacturing - Innovative materials, colorways and silhouettes can create a new wave of consumer demand for retro-inspired sneakers.
2. Fashion Retail - Creating partnerships with sneaker brands to update classic shoe models can expand a company's product offerings and appeal to customers looking for unique styles.
3. Sportswear Design - Integrating bold color combinations and mixed material constructions into sportswear design can give new life to iconic sneaker models.
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