Waternet Sets Up Peeing Game to Stop Canal from Getting Polluted

 - May 14, 2012
References: waternet.nl & creativecriminals
To prevent the canals in Netherlands from being polluted with piss, Waternet sets up a piss parlor and makes it a game.

Every year during Queen's Day in the Netherlands, people celebrate the birthday of their Queen Beatrix and they do it with hardcore partying. They dress up in orange and the streets become rowdy with folks who drink and have fun. But too often these folks can't tell the difference between a washroom from a canal and peeing pursues. When you have to go, you have to go.

To stop this, Waternet, Amsterdam's water supplier, installs a public peeing parlor where it's a game to see who can piss the most. Party-goers can watch a billboard screen that tracks the amount of urine collected. The man and woman who pees the most gets a royal pissing award.