The Gap has shared news that it will be taking on a new water conservation initiative, which will help it to reach its goal of saving ten billion liters of water by the time 2020 comes to an end. The 10 billion liters saved by the company would be enough to provide daily drinking water for five billion people, Teen Vogue reports.
Christophe Rousse, Executive VP of Global Sourcing for the Gap, explained the water conservation initiative by saying, "Leveraging the power of product innovation and improved manufacturing practices, we can help ensure that our customers not only look great in their favorite jeans and T-shirts, but also feel good about how their purchases are helping to make a positive impact for communities and helping to tackle global water scarcity."
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