One of the newest releases from Drybar is a water-activated hair wash, a powder cleanser that turns into a foam to cleanse and condition at the time of use. Made with naturally derived ingredients, the powder-to-foam cleanser and conditioner is suited to all hair types and it's vegan and cruelty-free.
When it is needed, the One-Two Punch Water-Activated 2-in-1 Hair Wash can be dispensed into the palm to create a paste that can be worked through the hair from root to tip. Some of the key ingredients in the nourishing, sulfate-free hair care formula are coconut-derived cleansers, moisturizing coconut milk, aloe leaf juice and antioxidant-packed strawberry seed oil. The waste-reducing formula helps people conserve resources and be more mindful with product use.
What Makes This Trend Stand Out
- Water-activated Hair Care
- Opportunity for other hair care brands to create water-activated products and reduce waste.
- Powder-to-foam Cleansers
- Opportunity for brands to create more powder-to-foam cleansers using natural, nourishing ingredients.
- Sustainable Hair Care
- Opportunity for salon brands to create more sustainable hair care products that are vegan, cruelty-free, and waste-reducing.
Sectors Adopting This
- Hair Care
- The hair care industry can benefit from creating innovative and sustainable hair products.
- Beauty
- The beauty industry can introduce more water-activated and powder-to-foam products to reduce plastic waste.
- Sustainability
- Sustainability-minded companies within various industries can work to create products that accomplish sustainability goals while meeting consumer needs.
