Ideas
Explore the world's #1 largest database of ideas and innovations, with 460,503 inspiring examples.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,240 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 321,097 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,210 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 460,503 cutting edge ideas.

Expansive Sporty Spring Timepieces

adidas Originals Presents the SS23 Watch Collection

— May 23, 2023 — Fashion
adidas Originals launches its new watch collection that is designed for the Spring/Summer 2023 season. It highlights the unconventional design angle of the brand featuring a wide selection of timepieces from digital to chronograph and analog.

All of the looks are vibrant and exude youthful energy whilst also tapping into street culture through different design references. Of all of the watches, the Expression One model has a pared-back look and is true to the design language of the brand. It has a 44mm case that is made from recycled stainless steel as well as mineral crystals -- it comes in gold metallic with black or a mineral green with matte gunmetal. The rest of the capsule features the City Tech Two and the Retro Pop Digital.

Image Credit: adidas, hypebeast, adidas
Trend Themes
1. Youthful Watch Design - There is an opportunity for disruption in the watch industry through unconventional and vibrant design aimed at younger demographics.
2. Sustainability in Watchmaking - Using recycled materials and sustainable practices can set a brand apart in the highly competitive watch industry, as demonstrated by the Expression One model in the adidas Originals SS23 collection.
3. Digital and Analog Hybrid Timepieces - The Retro Pop Digital watch in the adidas Originals SS23 collection is an example of the growing trend of watches that incorporate both digital and analog features, offering consumers the best of both worlds.
Industry Implications
1. Fashion Watch Industry - Watchmakers can set themselves apart in the fashion industry by offering Spring/Summer collections that are vibrant, edgy, and exude youthful energy.
2. Sustainable Watchmaking Industry - There is a growing demand for eco-friendly and sustainable watches, creating opportunities for watchmakers that prioritize sustainable practices and materials in their production processes.
3. Smartwatch Industry - Hybrid digital-analog watches like the Retro Pop Digital are part of the larger trend of smartwatches that offer consumers more functionality than traditional watches and have a growing market share in the watch industry.
4.5
Score
Popularity
Activity
Freshness