Minimally Designed Fall Fashion

Tone Focuses on Wardrobe Essentials for the FW20 Season

Tokyo-based fashion label Tone introduces its latest collection set for the Fall/Winter 2020 season surrounding the concept of wardrobe essentials. It focuses on minimalism this time around to ensure that the garments are versatile and suitable for the seasonal transition. The lifestyle designs are practical in order to allow wearers to explore their own individuality.

The color palette is rooted in neutral hues of beige alongside browns and blue hues as well. Notably, the apparel and accessories are adorned with pops of bright red to add a statement. Some of the standout items in the seasonal capsule include the selection of knitwear, quilted militaristic coat, the PrimaLoft flight jacket, and the Mountain jacket with water-resistant sensibilities. Notably, the aforementioned items are crafted with thermal insulation to provide warmth and comfort.

Image Credit: Tone

Minimalist Wardrobe
Opportunity for companies to create versatile and practical wardrobe essentials
Neutral Color Palette
Opportunity to explore the use of neutral hues in fashion design
Functional Fashion
Opportunity to create garments with technical features for added comfort and versatile wear

Industries Being Reshaped

Fashion
Industry opportunity to create and market minimalist fashion designs
Outdoor Apparel
Industry opportunity to apply technical features in outdoor apparel design
Textile Manufacturing
Industry opportunity to develop and produce new fabrics for functional fashion designs
SCORE
4.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 38%
Freshness 9%