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Prepackaged Bakery-Quality Bagels

The New Warburtons Bagels Come in Plain and Cinnamon & Raisin

— April 24, 2019 — Lifestyle
The new Warburtons Bagels are the latest product from the UK-based brand that will offer consumers an easier way to enjoy a bakery classic.

The soft bagels come in Plain and Cinnamon & Raisin flavor options, and are made in the traditional method that sees them boiled before being baked for a soft, chewy texture. Coming in packs of five, the bagels are available for purchase at convenience stores and will be supported by a TV advertising campaign this spring starring Robert De Niro.

Innovation and Product Marketing Director at Warburtons Darren Littler spoke on the new Warburtons Bagels saying, "We are delighted to be expanding our portfolio and helping to drive growth in the bakery category with such a high-quality product. Unlike most on the market, our bagels are pre-sliced making them really convenient for consumers. They also offer a great sandwich alternative whether toasted or un-toasted and can be enjoyed with a variety of fillings. Alongside our already popular Warburtons Thin Bagels, our new range offers a versatile snack and will be key in helping retailers expand their bakery repertoire.”
Trend Themes
1. Prepackaged Bagels - Opportunity for disruptive innovation to create prepackaged bagels that offer convenience and high-quality bakery taste.
2. Flavor Variety - Disruptive innovation can be explored in creating a wide range of bagel flavors to cater to different consumer preferences.
3. Convenient Sandwich Alternative - Opportunity for disruptive innovation to develop bagels that can be easily used as a sandwich alternative, whether toasted or un-toasted, with various fillings.
Industry Implications
1. Food Packaging - Disruptive innovation can be pursued in the food packaging industry to create innovative and convenient packaging solutions for prepackaged bakery-quality bagels.
2. Bakery - Opportunity for disruptive innovation in the bakery industry to create new and unique flavors of bagels, catering to evolving consumer tastes.
3. Convenience Stores - Convenience store industry can explore disruptive innovation by offering a wider range of prepackaged bagel options and marketing them as a convenient snack or sandwich alternative.
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