Although SEO and content management are key to winning the search rank battle, the 'War On Free Clicks' infographic reveals paid results are also an important factor to consider. While many businesses are dishing out the big bucks for SEO optimization, and sponsored results may be more effective for those with sales-based businesses.
Almost 65% of high commercial intent browsers -- those looking to buy something -- will click on the sponsored results over organic ones. With Google constantly fighting the SEO spam wars, updates like Panda and Penguin are making the battle increasingly costly. For businesses duking it out in the commercial realm, pay per click ads may be of interest to some.
Interestingly enough, although people spend countless hours on Facebook, the click-through rates for Google ads are significantly higher than Facebook ads. Take a gander through the 'War On Free Clicks' infographic if you are curious about what tools are best suited for your crusade.
What's Driving This Trend
- Paid Search Advertising
- Opportunity for businesses to invest in paid ads to target high commercial intent browsers and increase click-through rates.
- SEO Optimization
- Continued importance of SEO and content management in winning the search rank battle despite the rising cost.
- Click-through Rates
- Significantly higher click-through rates for Google ads compared to Facebook ads, highlighting the potential for more effective advertising on Google.
Who This Affects Most
- Digital Advertising
- Disruptive innovation opportunity for businesses to leverage paid search advertising and optimize click-through rates for better online visibility.
- Search Engine Optimization
- Opportunity for SEO agencies to develop innovative strategies to navigate the evolving SEO landscape and maintain competitive edge.
- Social Media Advertising
- Potential for social media platforms to improve click-through rates and attract more advertisers with more effective ad placement and targeting options.
