Although SEO and content management are key to winning the search rank battle, the 'War On Free Clicks' infographic reveals paid results are also an important factor to consider. While many businesses are dishing out the big bucks for SEO optimization, and sponsored results may be more effective for those with sales-based businesses.
Almost 65% of high commercial intent browsers -- those looking to buy something -- will click on the sponsored results over organic ones. With Google constantly fighting the SEO spam wars, updates like Panda and Penguin are making the battle increasingly costly. For businesses duking it out in the commercial realm, pay per click ads may be of interest to some.
Interestingly enough, although people spend countless hours on Facebook, the click-through rates for Google ads are significantly higher than Facebook ads. Take a gander through the 'War On Free Clicks' infographic if you are curious about what tools are best suited for your crusade.