In an effort to make matters as convenient for the consumer as possible, Walmart meal kits have appeared inside of over 250 locations, offering shoppers a delicious and last-minute alternative to preparing a full meal.
The pre-portioned kits arrive at two price points: $8 and $15. The kits come complete with all the necessary ingredients and tools, in addition to comprehensive instructions that can be followed by even beginner chefs. With these kits, consumers can make restaurant quality meals for a fraction of the price, and with little to no hassle.
The Walmart meal kits drew inspiration from meal kit subscription models and offer the same immediacy and convenience, without the commitment.
Image Credit: Walmart
Key Themes Behind This Trend
- In-store Meal Kits
- In-store meal kits are quickly gaining popularity due to their convenience and affordability, providing a disruptive innovation opportunity for grocery and retail industries.
- Affordable Meal Kits
- Affordable meal kits are becoming a trend in the food industry, providing a disruptive innovation opportunity for both affordable grocery and meal-kit delivery services.
- Convenient Meal Kits
- Convenient meal kits are becoming more popular as consumers look for quicker and easier ways to prepare meals, providing a disruptive innovation opportunity for the food and retail industries.
Where This Applies
- Grocery Industry
- The grocery industry could benefit from embracing the trend of in-store meal kits, offering more convenience and affordability to customers.
- Meal-kit Delivery Services
- Meal-kit delivery services could benefit from offering more affordable and easy-to-prepare options for customers, appealing to the convenience and affordability trend.
- Retail Industry
- The retail industry could benefit from the trend of in-store meal kits by offering more convenient meal solutions for their customers, creating a new revenue stream and enhancing the in-store experience.
