Walmart's curbside pick-up commercial, which aired at the Golden Globes pays homage to the cars of iconic films.
This ad serves as the brand's biggest push for the recently implemented service, which enables consumers to have their pre-ordered items brought straight to their vehicle. The Ghost Busters van, the Scooby Doo Mystery Machine van Transformers, and even Cinderella's Pumpkin carriage were featured in this energetic ad spot, which blends reality with fantasy. In the ad, Walmart employees are delivering packages to each of the bizarre vehicles, regardless of the obstacles they face along the way. In one instance, an employee places the bags in the trunk of a Jurassic Park van, avoiding any nippy dinosaurs.
The ad closes with the line "Order Groceries Online. Pick-up for free. No matter what car you drive."