MAC x Giambattista Valli recently held a flower-filled soirée complete with a stunning wall of roses. For luxury brands, the launch of a new collection is often an over-the-top affair. Yet with so many high-end brands showcasing their new products, it can be difficult to set one event apart from the rest.
The 'Flower Obsession Ball' managed to celebrate the launch of the MAC x Giambattista Valli collection in an unparalleled way. The flower-filled soirée was held at the Palais Garnier in Paris. The entire venue was flooded in pink light and featured a projection of roses on the outside of the building. The interior featured a wall of real roses and a series of stations for guests to test out different shades of the new lipstick. The elegant floral theme perfectly complemented the rosy colors featured in the new collection.
The Flower Obsession Ball was not only visually stunning, but it perfectly embodied the look and feel of the brand's new collection.
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