The 'Flower Obsession Ball' Featured a Stunning Wall of Roses
Katherine Pendrill — August 28, 2015 — Fashion
References: crfashionbook & i-d.vice
MAC x Giambattista Valli recently held a flower-filled soirée complete with a stunning wall of roses. For luxury brands, the launch of a new collection is often an over-the-top affair. Yet with so many high-end brands showcasing their new products, it can be difficult to set one event apart from the rest.
The 'Flower Obsession Ball' managed to celebrate the launch of the MAC x Giambattista Valli collection in an unparalleled way. The flower-filled soirée was held at the Palais Garnier in Paris. The entire venue was flooded in pink light and featured a projection of roses on the outside of the building. The interior featured a wall of real roses and a series of stations for guests to test out different shades of the new lipstick. The elegant floral theme perfectly complemented the rosy colors featured in the new collection.
The Flower Obsession Ball was not only visually stunning, but it perfectly embodied the look and feel of the brand's new collection.
The 'Flower Obsession Ball' managed to celebrate the launch of the MAC x Giambattista Valli collection in an unparalleled way. The flower-filled soirée was held at the Palais Garnier in Paris. The entire venue was flooded in pink light and featured a projection of roses on the outside of the building. The interior featured a wall of real roses and a series of stations for guests to test out different shades of the new lipstick. The elegant floral theme perfectly complemented the rosy colors featured in the new collection.
The Flower Obsession Ball was not only visually stunning, but it perfectly embodied the look and feel of the brand's new collection.
Trend Themes
1. Flower-filled Soirées - Luxury brands may consider incorporating floral elements into their event launches for a visually stunning and unique experience.
2. Projection Mapping - Using projection mapping technology can transform event venues and create immersive experiences for guests.
3. Product Testing Stations - Providing interactive product testing stations for guests can add a fun and memorable aspect to luxury brand events.
Industry Implications
1. Luxury Brands - Luxury brands can stand out from competitors by creating unique and visually stunning events to showcase their new collections.
2. Event Planning - Event planners can incorporate innovative technologies, like projection mapping, and interactive product testing stations to create an immersive experience for guests.
3. Flower and Event Production - Flower and event production companies can offer their services to help luxury brands create visually stunning and unique event launches.
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