British designer, illustrator and copywriter Jim Smith added to his sarcastic line of Waldo Pancake journals this year. The Waldo Pancake range offers a brilliant sarcastic tone of voice to be distributed amongst your friends, colleagues and loved ones. There are hilarious coasters, trays, bookmarks and much more.
One chuckle-worthy gift bag states, "Might be empty," while another says, "Hi, I'm Darren and I'll be your gift bag for this present." For Internet-obsessed people, one bookmark reads, "Why aren't you on the Internet?" Lastly, for those that entertain, there is a serving tray with the words "Tray bien" written in bold -- word play at its best.
Key Themes Behind This Trend
- Sarcastic Statement Merchandise
- Opportunities for adding sarcastic tones in gift items such as coasters, trays, bookmarks are on the rise that can provide a unique touch to the mundane gifts.
- Humor Based Gifts
- Emphasis on funny gifts for friends, colleagues and family members can create new markets for designers, artists and copywriters.
- Word Play in Gift Items
- The demand for quirky and amusing word play gifts items like bookmarks, gift bags and more is increasing.
Where This Applies
- Gifts and Novelties
- The gifts and novelties industry offers a lot of scope for designers to create unique, sarcastic, and funny merchandise that can appeal to a wider audience.
- Stationery Products
- The stationery industry has the potential to expand its product lines by creating witty and humorous gift items such as journals, notebooks, and bookmarks.
- Online Retailers
- Online retailers specializing in unique and unusual gifts have the opportunity to increase sales by offering a wide range of sarcastic statement merchandise, coasters, trays, and other gift items.
