Waka Coffee creates artisanal instant coffee that is made from high quality 100% Arabica beans. The product goes through a unique freeze drying process that helps with flavor preservation while contributing to its rich aroma.
While most instant coffees on the market can be milder in flavor, Waka Coffee's Arabica bean ingredients are barista-approved and are commonly used in most coffee shops. Each of the brand's coffee packs consists of 8 single serve packets -- ideal for those looking to get a caffeine kick on the go without relying on a traditional drip coffee machine.
In addition to its premium ingredients, bold flavor profile and convenient packaging, Waka Coffee aims to prevent water waste. The company recently launched its "“Add Water, Give Water” program alongside charity:water, an organization that works to preserve water while providing people in need with clean water access.
Key Themes Behind This Trend
- Artisanal Instant Coffee
- Opportunity for companies to leverage high quality ingredients and unique preparation methods to create artisanal instant coffee options.
- Single Serve Portable Packaging
- Opportunity for companies to develop convenient and easy-to-use single serve packaging options for consumers on the go.
- Sustainable Business Practices
- Opportunity for companies to prioritize sustainability and environmental protection in their operations and charitable initiatives.
Where This Applies
- Coffee
- Coffee companies can innovate by creating unique instant coffee options to appeal to convenience-seeking consumers.
- Packaging
- Companies in the packaging industry can create lightweight, portable and sustainable packaging options for instant coffee brands.
- Charitable Organizations
- There is opportunity for charitable organizations to partner with coffee companies to support sustainable water conservation and community service initiatives.
