WACKO MARIA and Sublime join forces once again on a collaborative collection of goods for the Spring/Summer 2020 season. The duo launch a wide selection of printed Hawaiian shirts as well as graphic tees that spotlight the vivid patterning and prints.
The duo drop three unique Hawaiian shirt designs in a bold colorway visual that blends hues of white, black, brown, orange, and purple. A notable shirt is the shirt that is detailed with prints of cut-out flyers, artwork, and photographs that co-exist on one piece. It boasts a collage aesthetic and features a boxy fit in terms of the silhouette. The rest of the range is complete with five white graphic tees that are adorned with different visuals at the chest, the center, and more.
Image Credit: Sublime
Key Themes Behind This Trend
- Printed Hawaiian Shirts
- There's an opportunity for textile manufacturers to focus on innovative printing techniques such as 3D or digital printing to create more intricate and unique designs
- Collaborative Collection
- Collaborations between two unrelated industries could spark innovation, leading to new products that cater to new customers
- Graphic Tees
- Brands could focus on sustainability by creating graphic tees made from recycled materials or adopting eco-friendly production practices
Where This Applies
- Fashion
- The fashion industry can take inspiration from collaboration and use it to explore new partnerships with other brands
- Textile Manufacturing
- Textile manufacturers could take advantage of technological advancements to create vivid patterns and designs, making use of innovative printing techniques
- Sustainability
- Sustainability is a growing concern for many consumers, and the fashion industry has the opportunity to address it by exploring more eco-friendly production practices and materials
