In an intriguing move that is sure to catch the attention of millennials and baby boomers alike, the W London has begun offering a carefully curated vinyl menu that guests can request be delivered to their room. The menu is curated in order to showcase the dynamic Britpop vinyl collection that the W London boasts in its possession.
Upon checking into the W London, guests are able to peruse the Britpop-centric vinyl menu and request a handful of offerings as well as a Crossley vinyl player to experience them on. Choices in the much-talked about Britpop record collection include offerings from Blur, Oasis, The Verve, as well as Arctic Monkeys, Coldplay, the Libertines and many more.
This niche hotel amenities offered by the W London is an example of nostalgia-powered marketing while also showcasing modern efforts to expand the overall customer value of the experience as much as possible in a time when many travelers turn to hostels despite net worth.