The W Korea September 2014 photoshoot taken by Maciek Kobielski makes no attempt to assemble a prim backdrop. Instead, the high end team opted for a background set replete with empty cans and plastic bags, enabling the scene to come across as if assembled in a haste.
Model Georgia May Jagger posed before the collection of props. Given her unkempt tresses that hung loosely around her face, Jagger matched the messy backdrop in more ways than one. Hair expert Kevin Ryan helped bring the natural look to life with loose waves and flowing pieces.
Stylist Ethel Park mixed grunge with masculinity. This was seen in flannel shirts, chunky black wedges and sheer dresses that came together in a flawless manner.
What Makes This Trend Stand Out
- Messy Fashion Editorials
- Fashion photography is embracing a more casual, unkempt look in photoshoots.
- Natural Hair Styling
- Hairstyling is shifting towards more loose waves and flowing pieces rather than structured looks.
- Grunge-inspired Fashion
- Fashion is incorporating elements of grunge and masculinity, such as flannel shirts and chunky black wedges.
Sectors Adopting This
- Fashion
- Fashion designers can embrace a more natural, casual aesthetic in their collections and marketing materials.
- Beauty
- Beauty companies can offer hairstyling products and tutorials focused on achieving a more relaxed, natural look.
- Photography
- Photographers can experiment with incorporating props and backgrounds that have a more rough, hurried aesthetic.
