Boutique Hotel Fashion

These days successful companies, labels and firms are looking to expand into different markets in an effort to corner the latest trend, appeal to the masses and one-up the competition. The latest company to take the plunge into the fantastical world of fashion—following Harvard University—is luxury hotel chain W Hotels.

With 34 fresh-faced and renowned designers, W Hotels’ apparel and accessories line is set to be unveiled September 10th at the prestigous ‘Fashions Night Out’ in London.