When it came to developing the Volvo V60, Anders Tylman-Mikiewicz felt a marketing-focused, consumer insight-driven approach was best. The result was the best selling hybrid car in Europe.
The General Manager of the Volvo Monitoring and Concept Center is often inspired by experience. He credits the city of Los Angeles and its car culture for providing inspiration on a daily basis, depending on the stage of the project he is working on. A practical example of this is the buttons he and his team noticed in an agency elevator. Consequently, the Volvo V60 has a row of three elegant buttons that read ‘pure,’ ‘hybrid,’ ‘power.’
Tylman-Mikiewicz predicts autonomous cars will revolutionize the automotive industry. Although, he notes feeling in control, wellbeing and motion sickness are all challenges to consider. He believes understanding people is the key to innovation and leading an industry.
What's Driving This Trend
- Hybrid Cars
- Hybrid cars are becoming more popular as consumers prioritize sustainability and innovation opportunities for car manufacturers to continue developing and improving these vehicles.
- Consumer-centric Design
- Consumer-centric design is an important aspect in developing innovative vehicles such as the Volvo V60 Hybrid, taking consumer insights into consideration to create a product that meets their needs.
- Autonomous Vehicles
- The emergence of autonomous vehicles presents opportunities for disruptive innovation in the automotive industry, with new challenges such as motion sickness and wellbeing to consider for a successful implementation.
Who This Affects Most
- Automotive Industry
- The automotive industry has great potential for disruptive innovation with shifts towards sustainable and consumer-driven designs, as well as the emergence of autonomous vehicles.
- Technology Industry
- The technology industry can play a significant role in the development of autonomous vehicles with the integration of AI and other innovative technologies.
- Transportation Industry
- The transportation industry has the potential to benefit from the implementation of autonomous vehicles, transforming the way people travel and disrupting traditional modes of transportation.
