The Volvo Safe & Style Campaign is my new favorite ad campaign ever made. This ad campaign is aimed at getting young people to buckle up and to celebrate the 50th anniversary of the invention of the three-point seat belt.
Volvo, like the rest of the world, realized that young people don't like wearing seat belts. The Volvo Safe & Style Campaign was created to get the word out that seat belts are cool and life saving. The campaign included a magazine showing the evolution of fashions over the years and living mannequins in store display windows. Check out the video for more information on this cool campaign. After all, seat belts save fashionable lives too.