The 2016 Volkswagen Beetle Dune is a vehicle that offers a more rugged appearance than the traditional Beetle.
This vehicle is equipped with a 1.8-liter petrol engine that is capable of pumping out 170 horsepower and offering 249 Nm of torque via a six speed automatic transmission.The car is designed with a wider track and a taller suspension of 1.16 cm. It also has some upgrades on its body including a brand new bumper with an enlarged air intake, integrated skid plate and a back end equipped with a rear spoiler.
The Beetle Dune is an interesting automotive offering because it takes a vehicle that has long been labelled as cute and non-threatening in its appearance, and given it a rugged appearance to appeal to a wider segment of buyers.
What's Driving This Trend
- Ruggedized Cars
- There is an opportunity to adapt cute cars that have traditionally appealed to a narrow market to appeal to broader segments by ruggedizing their appearance.
- Upgraded Car Body
- Automotive manufacturers can upgrade traditional car bodies with features such as enlarged air intakes, integrated skid plates and rear spoilers to offer fresh, competitive design options.
- Wider Traction Cars
- There is an opportunity to adapt car designs with a wider traction, and taller suspension that offers more durability and toughness, as seen in the 2016 Volkswagen Beetle Dune.
Who This Affects Most
- Automotive Industry
- Automotive manufacturers can leverage the concept of making traditionally cute cars more rugged to appeal to an expansive community of potential buyers.
- Design Industry
- The creative design industry can assist in updating the traditional features of cars by adding new functions to boost the durability and aesthetics of a car design.
- Marketing Industry
- Marketing and advertising can capitalize on the concept of ruggedizing an adorable car, to generate increased demand beyond its traditional segment of customers.
