This Vogue US March 2014 style spread shows a more flowery and fresh side to the upcoming spring fashions.
Fashion photographer Craig McDean snaps up this refreshingly elegant and feminine couture capture. The background is a white wall with interesting black lines drawing mostly squires behind the models. Several models pose for this pictorial, including Suvi Koponen, Anna Ewers, Sam Rollinson, Xiao Wen Ju, Imaan Hammam and Jourdan Dunn.
This delightfully light Vogue US March 2014 fashion editorial is heavy on the florals. The gorgeous garments bare beautiful floral prints in a multitude of colors. Even more immaculate are the 3D applique flowers on one of the longer dresses in the middle. There are also other garments that are in black and white, but the beautiful prints on the fabric make them just as feminine as the pieces in color.
Key Themes Behind This Trend
- Floral Fashion
- Disruptive innovation opportunity: Explore sustainable and eco-friendly ways to create floral prints and 3D applique flowers on garments.
- Spring Fashion
- Disruptive innovation opportunity: Incorporate technology into spring fashion designs, such as smart fabrics that adjust to temperature changes.
- Geometric Prints
- Disruptive innovation opportunity: Combine geometric prints with floral designs to create unique and bold fashion statements.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Use virtual reality technology to enhance the online shopping experience for fashion retailers.
- Textile
- Disruptive innovation opportunity: Develop new methods of printing floral designs on fabric, such as using 3D printers to create textured patterns.
- Photography
- Disruptive innovation opportunity: Create interactive fashion editorials that allow viewers to virtually try on the garments shown in the photos.
