Goldilocks Editorials

‘Girls Allowed' in Vogue UK March 2010 Does Sweet and Spoiled

In the ‘Girls Allowed’ editorial for Vogue UK March 2010, Dutch supermodel Patricia Van der Vliet looks like a child who is about to have a temper tantrum over not getting a new pair of shoes at the mall.

Van der Vliet, who was a finalist on ‘Holland’s Next Top Model,’ sports powder-puff pastel ruffled dresses, chunky jewels and an oversized bow to tame her curly locks. The spread is all about pretty and girly for spring, although I think you have to be 12 to pull this look off.

Childlike Fashion
Opportunities for designers to create playful, youthful clothing for adults.
Nostalgic Beauty
Cosmetic companies can market vintage-inspired makeup collections.
Whimsical Home Decor
Interior designers can add playful elements to create homes with a touch of childhood wonder.

Where This Applies

Fashion
Brands can create clothing lines that cater to adults who want to embrace their inner child.
Beauty
Companies can target customers with makeup inspired by past decades.
Interior Design
Designers can incorporate playful elements into home decor to add a sense of nostalgia.
SCORE
4.6 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 81%
Activity 50%
Freshness 8%

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