Bold Curly Mane Editorials

Terry Tsiolis Captured Emily DiDonato for Vogue Turkey January 2014

The hair is almost as big as the fashion in this Vogue Turkey January 2014 photo shoot. The model featured is Emily DiDonato, whose massive curly hair creates a mane that frames her angelic face. Photographer Terry Tsiolis shoots all of this with a basic gray background.

DiDonato’s large hairstyle and full eyebrows mean that the makeup in this Vogue Turkey January 2014 pictorial can be more minimal. Her dewy face and sculptured features don’t take away from the amazing clothes. Lots of textures are shown in this interesting editorial. There are white net-like tops that seem to stand up on their own, a knitted dress covered in flowers and stones and lots of snakeskin. So that the outfits aren’t overpowered, there are very little accessories.

Massive Curly Hair
Opportunity for disruptive innovation in the haircare industry to develop products and techniques specifically designed for managing and styling massive curly hair.
Minimal Makeup
Opportunity for disruptive innovation in the beauty industry to create new makeup products and techniques that enhance natural features and require minimal application.
Textured Clothing
Opportunity for disruptive innovation in the fashion industry to design and produce clothing with unique textures and materials that create visual interest and stand out in the market.

Industries Being Reshaped

Haircare
Disruptive innovation opportunities in the haircare industry to develop products and techniques specifically designed for managing and styling massive curly hair.
Beauty
Disruptive innovation opportunities in the beauty industry to create new makeup products and techniques that enhance natural features and require minimal application.
Fashion
Disruptive innovation opportunities in the fashion industry to design and produce clothing with unique textures and materials that create visual interest and stand out in the market.
SCORE
5.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 77%
Freshness 8%