Supermodel Karlie Kloss stars in the Vogue 'Ray of Light' image series. The model beauty is captured by photographer Mikael Jansson as she frolics on the beach during a clear and sunny day. Karlie channels a more mature character in this photo series and takes on the role of mom to a young co-star that poses by her side.
The model is dressed in floral dresses, crocheted tops and linen pants that make up an iconic beach wardrobe. Her looks are hand-picked by wardrobe stylist Camilla Nickerson and embody a bohemian and feminine air. The Vogue 'Ray of Light' editorial paints an unexpected picture of supermodel Karlie Kloss. The beauty appears more mature and proves that she one of the most versatile faces working in today's competitive industry.
What Makes This Trend Stand Out
- Bohemian Beach Fashion
- Opportunity for fashion companies to create a new line of beachwear that embraces bohemian and feminine styles.
- Mature Supermodel Imagery
- Opportunity for fashion and beauty companies to promote and feature mature supermodel imagery in their campaigns.
- Multi-generational Branding
- Opportunity for companies to showcase multi-generational branding and marketing by featuring a supermodel in a maternal role.
Sectors Adopting This
- Fashion
- Opportunity for fashion designers to create unique and bohemian beachwear lines inspired by the editorial.
- Beauty
- Opportunity for beauty marketers to feature more mature supermodels in their campaigns and promote age inclusivity.
- Advertising
- Opportunity for advertisers to showcase multi-generational marketing and embrace unconventional representations of masculinity and femininity.
