Multi-Hued High Ponytails

Vogue Portugal 'Comportamento Padrao' Stars Alla Kostromicheva

The Vogue Portugal 'Comportamento Padrao' editorial is entirely electric, from head to toe. The multi-hued high ponytail adds an instant dash of edge that complements the equally vibrant outfits perfectly. Concentrating on fiery colors such as orange, yellow and even green and blue, the looks are a perfect way to usher in the warmer seasons.

Set to appear in the May 2013 issue of the magazine, the Vogue Portugal 'Comportamento Padrao' editorial was shot by photographer Kevin Sinclair. It stars model Alla Kostromicheva. The Ukrainian beauty was outfitted by stylist Andrew Holden, who pulled eye-catching pieces from the likes of Dior, Peter Som, Fendi and Missoni. The eclectic looks were perfected by hairstylist Yoichi Tomizawa, who opted for the futuristic updo, and makeup artist Fumi Akinakagawa, who played with bold eyeshadows.

Multi-hued High Ponytails
Opportunity for hair styling products that cater to colorful, edgy hairstyles.
Vibrant Apparel
Opportunity for designers to create bold and eye-catching clothing to match with colorful hairstyles.
Futuristic Makeup
Opportunity for makeup companies to create bold and vibrant eyeshadows to complement colorful and edgy hairstyles.

Industries Being Reshaped

Hair Care Industry
Industry can focus on creating products to cater to colorful and edgy hairstyles.
Fashion Industry
Industry can design bold clothes that complement colorful hairstyles.
Makeup Industry
Industry can create bold and vibrant eyeshadows that complement colorful and edgy hairstyles.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 38%
Activity 15%
Freshness 8%