The Vogue Paris July 2012 editorial featuring Polish model Magdalena Frackowiak follows the publication industry's inclination towards all things beach related during the summer months. And while Frackowiak does do an excellent job of displaying her fierce oceanfront appeal, there are boyish hints strewn throughout this photoshoot that give off a rather androgynous vibe.
Frackowiak's cropped blonde tresses are reminiscent of those sported by male models on couture runways, leaving the hairdo standing somewhere in between the sexes. Stylist Capucine Safyurtlu contributed to the gender neutral theme with rugged leather belts, dark brown moccasins and thick bandanas, the very accessories that are often worn by men in the wilderness.
Photographers Claudia Knoepfel and Stefan Indlekofer emphasized the beauty of the natural backdrop, showcasing light grains of sand and bamboo-ensconced trails.
What Makes This Trend Stand Out
- Gender-neutral Fashion
- Opportunity for fashion brands to explore androgynous styles and blur traditional gender boundaries.
- Outdoor-themed Editorials
- Potential for magazines to feature outdoor-inspired photoshoots and connect with nature-loving audiences.
- Beach Fashion in Summer
- Opportunity for fashion industry to highlight beachwear and promote summer fashion trends.
Sectors Adopting This
- Fashion
- Fashion brands can innovate by creating gender-neutral clothing lines.
- Publishing
- Magazines can disrupt the industry by featuring more outdoor-themed editorials.
- Travel and Tourism
- Opportunity for beachwear industry to partner with travel and tourism companies to promote summer fashion trends in popular destinations.
