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Apiarist-Inspired Fashion

The Vogue Netherlands 'Bee Good' Photoshoot Stars Marte Mei Van Haaste

— November 6, 2013 — Fashion
The title of the Vogue Netherlands 'Bee Good' editorial is not a typo. Instead, it accurately alludes to the inspiration behind the edgy looks featured throughout. Although not the typical attire for a professional (or even amateur) apiarist, the looks are clearly influenced by the profession and, more directly, the species. From black and yellow colorways to mesh hats and honeycomb patterns, this influence is undeniable.

The Vogue Netherlands 'Bee Good' editorial stars model Marte Mei Van Haaste, who is the perfect Queen Bee. With her regal look, which was perfected with barely perceivable brows and blunt bangs, she does the outfits absolute justice. Captured in studio by photographer Alique, the contemporary looks were put together by stylist Jetteke Van Lexmond, who pulled pieces from the likes of Celine, Gucci and Balmain.
Trend Themes
1. Bee-inspired Fashion - Opportunities for fashion brands to incorporate bee-inspired elements into their designs.
2. Insect-inspired Patterns - The use of honeycomb patterns and other insect-inspired motifs in fashion and accessories.
3. Nature-inspired Colorways - Exploring the use of black and yellow color schemes in fashion to mimic the look of bees.
Industry Implications
1. Fashion - Fashion brands can tap into the bee-inspired trend and create clothing lines with unique and edgy designs.
2. Accessories - The bee-inspired trend opens up opportunities for accessory brands to create honeycomb-patterned bags, jewelry, and other fashion accessories.
3. Beauty - Beauty brands can create makeup and nail polish collections inspired by the colors and patterns found in bees.
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