Lindsey Wixson tries some daring makeup looks in Vogue Japan's November 2014 issue.
It's easy to get into a makeup routine: Concealer, powder, bronzer, mascara, go! It's simple, it's quick and it covers all your bases. Unfortunately, after a while, it can also get pretty boring. Every once in a while, you have to experiment with something loud and outrageous -- if only to get your creative juices flowing again.
Makeup artist James Kaliardos was not shy, applying everything from tangerine lipstick to turquoise eyeshadow on Wixson. These might seem a little bold for everyday wear, but the editorial, which was photographed by the legendary Mario Testino, will serve as a great form of inspiration for those looking to break the mold.
Why This Trend Is Growing
- Bold Makeup
- There is an opportunity for makeup companies to create and market bold and unique makeup looks to consumers inspired by fashion editorials.
- Experimentation
- As makeup trends continue to evolve, there is an opportunity for makeup companies to encourage experimentation and creativity among their customers.
- Collaborative Marketing
- Opportunities exist for makeup and fashion brands to collaborate on marketing campaigns that showcase bold makeup looks that complement fashion collections.
Industries Being Reshaped
- Beauty Industry
- The beauty industry can capitalize on bold makeup trends by creating and marketing new and unique products that allow customers to experiment with different makeup looks.
- Fashion Industry
- There is an opportunity for the fashion industry to collaborate with the beauty industry to showcase bold makeup looks that complement fashion collections.
- Photography Industry
- The rise of bold makeup trends creates opportunities for collaboration between makeup artists and photographers to produce vibrant and striking editorial content.
