A fantastical take on usually mundane regimes, the Vogue Italia Beauty feature is a surreal show of ultra-luxurious cosmetic procedures.
Beauty regimens and grooming are not always the most pleasant ordeals. This Vogue Italia piece, photographed by Richard Burbridge, glamorizes the process of beauty procedures. Model Patricia van der Vliet stars as the beautiful patroness who engages in her beauty enhancement-sporting duds by Alexander McQueen and Prada.
Styled by Robbie Spencer, the fashion story does not fall short to this primarily beauty spread. The vastly charismatic spirit of this piece is complimentary to the vivacious technicolor finish of each frame. Glamorizing rituals is somewhat chimerical, yet it works to create irresistible imagery.
Why This Trend Is Growing
- Glamorization of Routine Procedures
- Opportunity for luxury branding and experiential marketing in the beauty industry
- Fantastical Beauty Imagery
- Opportunity for creative collaborations between beauty and fashion industries
- Vibrant Technicolor Aesthetic
- Opportunity to incorporate bold, colorful palettes in visual marketing campaigns for beauty and fashion brands
Industries Being Reshaped
- Beauty
- Disruptive innovation opportunity for beauty brands to offer a more immersive and luxurious experience for consumers
- Fashion
- Disruptive innovation opportunity for fashion brands to expand their creative scope by partnering with beauty brands in visual marketing campaigns
- Photography
- Disruptive innovation opportunity for photographers to embrace and showcase bold, experimental visuals in fashion and beauty photography
