Toy Soldier Spreads

Clean the Sky - Positive Eco Trends & Breakthroughs

The Vogue Gioiello December 2010 Shoot Stands Up Tall

— January 10, 2011 — Fashion
The Vogue Gioiello December 2010 issue features gap-toothed beauty Ashley Smith and photographs by David Dunan. The shoot is called Like A Toy Soldier and plays with the idea of masculine versus feminine.

The fashion is very "in-your-face" and accented with piles of funky jewels. Hairdos stick straight up just like a toy soldier's hat. Makeup includes dramatic cat eyes and colored lips using blue, yellow and nude.

Implications - Businesses that market their products using outlandish and unexpected strategies will appeal to a very specific audience. The clients drawn to eccentricity are those who wish to distinguish themselves amongst other members of society, showcasing their unique personalities.

Trend Themes

  1. Eccentric Marketing — Using outlandish and unexpected strategies to market products appeals to a niche audience seeking to showcase their unique personalities.
  2. Gender Play — Exploring the concept of masculine versus feminine in fashion can create disruptive innovation opportunities in the industry.
  3. Bold Beauty — Experimenting with bold makeup looks incorporating dramatic cat eyes and colored lips presents opportunities for disruptive innovation in the beauty industry.

Industry Implications

  1. Marketing and Advertising — Businesses that specialize in eccentric marketing strategies have the potential to disrupt the traditional marketing and advertising industry.
  2. Fashion — Exploring the concept of gender play in fashion can lead to disruptive innovations in the industry, allowing for the creation of new and unique styles.
  3. Beauty — Embracing bold beauty looks and experimenting with unconventional makeup styles presents opportunities for disruptive innovation within the beauty industry.
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