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Sultry Scuba Editorials

Abbey Lee Kershaw Graces the Vogue Australia March Cover

— January 30, 2010 — Fashion
Melbourne model Abbey Lee Kershaw is gracing the cover of the March issue of Vogue Australia. Inside you will find a sweet, petite and fully clothed Abbey Lee Kershaw sporting some of the finest scuba wear from Karl Lagerfeld's S/S 2010 collection.

Abbey Lee Kershaw looks really hot in this sultry scuba fashion editorial, and it might not be due to the fact that it was shot in Bondi Beach just outside of Sydney, Australia. Thank you, Vogue Australia.

Implications - It's also very refreshing to see a photo shoot that involves a young, hot model that is fully clothed! This way, the spread boasts sensuality without being overtly sexual, which is a great tactic to attract a wider audience.
Trend Themes
1. Fashion Scuba-wear - The rise of scuba-themed fashion editorials and fashion lines have opened the doors for innovative fabric choices and breathable, water-resistant clothing for fashion-forward individuals.
2. Clothed Sensuality - The trend towards sultry, yet fully clothed fashion editorials is creating opportunities for brands to target a wider audience by blending sensuality and modesty in fashion campaigns.
3. Beach Photo Shoots - The trend towards beach photo shoots, particularly in Australia, presents opportunities for photographers and brands to explore unique and eye-catching imagery in a natural environment.
Industry Implications
1. Fashion Industry - Accessories and apparel brands can explore innovative fabric choices and designs inspired by scuba gear to provide an edgy, functional and eye-catching line of products.
2. Photography Industry - Photographers can explore the use of natural lighting and beach environments in fashion editorial shoots, opening the door for innovative and adventurous photography styles.
3. Tourism Industry - The trend towards beach photo shoots in Australia presents opportunities for travel and tourism agencies to promote beach destinations as a premier location for fashion shoots and outdoor adventures.
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