Sultry Scuba Editorials

Abbey Lee Kershaw Graces the Vogue Australia March Cover

Melbourne model Abbey Lee Kershaw is gracing the cover of the March issue of Vogue Australia. Inside you will find a sweet, petite and fully clothed Abbey Lee Kershaw sporting some of the finest scuba wear from Karl Lagerfeld's S/S 2010 collection.

Abbey Lee Kershaw looks really hot in this sultry scuba fashion editorial, and it might not be due to the fact that it was shot in Bondi Beach just outside of Sydney, Australia. Thank you, Vogue Australia.

Implications - It's also very refreshing to see a photo shoot that involves a young, hot model that is fully clothed! This way, the spread boasts sensuality without being overtly sexual, which is a great tactic to attract a wider audience.

Fashion Scuba-wear
The rise of scuba-themed fashion editorials and fashion lines have opened the doors for innovative fabric choices and breathable, water-resistant clothing for fashion-forward individuals.
Clothed Sensuality
The trend towards sultry, yet fully clothed fashion editorials is creating opportunities for brands to target a wider audience by blending sensuality and modesty in fashion campaigns.
Beach Photo Shoots
The trend towards beach photo shoots, particularly in Australia, presents opportunities for photographers and brands to explore unique and eye-catching imagery in a natural environment.

Industries Being Reshaped

Fashion Industry
Accessories and apparel brands can explore innovative fabric choices and designs inspired by scuba gear to provide an edgy, functional and eye-catching line of products.
Photography Industry
Photographers can explore the use of natural lighting and beach environments in fashion editorial shoots, opening the door for innovative and adventurous photography styles.
Tourism Industry
The trend towards beach photo shoots in Australia presents opportunities for travel and tourism agencies to promote beach destinations as a premier location for fashion shoots and outdoor adventures.
SCORE
5.5 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 76%
Activity 82%
Freshness 8%