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Ultra Thin Smartphones

The Vivo Air is the Slimmest, Cheapest Unlocked Phone on the Market

— January 8, 2015 — Tech
It seems as though people really can get the whole package, if the Vivo Air smartphone has anything to say about it. The Vivo Air is the thinnest phone on the market that also has a cheap price tag and is unlocked. Style, affordability and freedom is something everyone cherishes on a daily basis.

Designed by Blu Products, a company based in Miami, Florida, that may soon be a household name, the Vivo Air is 5.1mm thick and 3.5 ounces. This is impressive considering it is made out of aluminum magnesium alloy, not the typical plastic many other smartphone models incorporate. The Vivo Air is powered by MediaTek MT6592 processor, 1GB of RAM and a Mali GPU. The look can easily be likened to a rounder iPhone 5S, which is nothing to complain about.
Trend Themes
1. Ultra-thin Smartphones - The rise of ultra-thin smartphones presents an opportunity for companies to create sleek and lightweight devices that offer both style and functionality.
2. Affordable Unlocked Phones - The demand for affordable unlocked phones like the Vivo Air opens up opportunities for companies to tap into the market segment seeking affordable yet high-quality smartphones.
3. Premium Materials in Smartphone Construction - The use of premium materials like aluminum magnesium alloy in smartphone construction offers a disruptive innovation opportunity for companies to create durable, stylish, and premium-looking devices.
Industry Implications
1. Smartphone Manufacturing - Smartphone manufacturers can leverage the trend of ultra-thin smartphones and affordable unlocked phones to capture the market demand for stylish and cost-effective devices.
2. Consumer Electronics - In the consumer electronics industry, there is an opportunity to innovate by incorporating premium materials like aluminum magnesium alloy in the construction of various devices, including smartphones.
3. Wireless Telecommunications - With the rise of affordable unlocked phones, the wireless telecommunications industry can capitalize on the trend by offering flexible and affordable data plans to cater to the growing market of unlocked device users.
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