As the reigning queen of original, punk-inspired designs, the Vivienne Westwood Fall 2013 campaign changed course and landed in the garden.
As always, her collection is an incredible mix of textures, prints and materials. In these ads, Westwood has her models stand in a botanical garden and pose as though they have just been dropped there from another world. Their faces are all painted a faded white, and they have yellow and orange around their eyes. Being the queen of her own domain, Westwood even features herself in this spread. She looks fabulous, and you can tell she loves her own clothes. This campaign is representative of Westwood’s individual style.
The Vivienne Westwood Fall 2013 ads are a beautiful mix of intricate clothes, combined with a surreal landscape.
Why This Trend Is Growing
- Original-punk Designs
- Disruptive innovation opportunity: Explore alternative fashion designs that incorporate punk-inspired elements to disrupt the traditional fashion industry.
- Colorful-eerie Campaigns
- Disruptive innovation opportunity: Create advertising campaigns that combine vibrant colors with an eerie atmosphere to capture consumers' attention and create a unique brand image.
- Botanical Garden Settings
- Disruptive innovation opportunity: Develop immersive retail experiences that bring nature into the shopping environment, using botanical gardens as inspiration.
Industries Being Reshaped
- Fashion
- Disruptive innovation opportunity: Integrate sustainable materials and punk-inspired designs into the fashion industry, providing eco-friendly and edgy alternatives to traditional clothing brands.
- Advertising
- Disruptive innovation opportunity: Experiment with unconventional visual aesthetics, such as vibrant colors and surreal landscapes, to create compelling advertising campaigns that break away from traditional norms.
- Retail
- Disruptive innovation opportunity: Redefine the retail experience by incorporating immersive environments inspired by botanical gardens, enticing customers with a unique shopping atmosphere.
