Autumn-Ready Militaristic Fashion

The visvim Fall/Winter 2019 Capsule Explores Functionality

The latest visvim Fall/Winter 2019 collection was recently unveiled and it stays true to the Japanese brand's usual design themes of militaristic cues. The range highlights a militaristic color palette along with utilitarian-themed designs with a slight infusion of Americana designs as well.

The temperatures are set to drop next season and the main concept is that the brand wants to deliver is a sense of functionality. There are prominent structures of sweaters, trench coats, hoodies, parkas, and hardware footwear. The standout items in the seasonal collection are the high-waisted pants and the utility vests adorned with multiple pockets. Another notable piece is the Roland joggers, which are perfect for the season transition. This transitioning element is also complimented by the loose overcoats and quilted pieces.

Militaristic Fashion
More fashion brands may explore the possibilities in incorporating militaristic designs and colors in their collections to create a sense of functionality and durability.
Utilitarian-themed Designs
Designers may explore functional designs with multiple pockets and durable fabrics for everyday wear that can withstand trends and seasonal changes.
High-waisted Pants
High-waisted pants are expected to make a comeback in fashion as a functional design that encompasses all-season wearability.

Where This Applies

Fashion
Fashion brands may incorporate functional designs and durable materials in their collections to create a sense of lasting functionality and trendiness.
Apparel
Apparel companies may explore functional designs, durable materials, and utilitarian-themed aesthetics to create pieces that cater to consumer needs and preferences.
Footwear
Footwear companies may explore incorporating durable and functional designs in their products to create a sense of versatility and functionality in everyday wear.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 24%
Freshness 9%