In time for the winter, a new visvim coat was unveiled by the popular Japanese brand, along with a set of tees that honor its connection to New York City and the pop-up that it recently hosted there, as well as a muffler that boasts a bold patchwork design.
The visvim coat is perhaps the most statement-worthy piece in the collection, due to its oversized fit, its all-white colorway, and the shaggy texture of the sheep shearling that it's made from. The coat was originally a part of the brand's line of women's clothing, which is called WMV. While the exterior of the coat is constructed from sheep shearling, the inside is made from a vegetable-tanned fur.
What's Driving This Trend
- Luxury Fur Coats
- The trend for luxury fur coats could be met with opportunities for sustainable and ethical fur alternatives.
- Oversized Outerwear
- There is an opportunity in creating oversized outerwear that is both fashionable and functional for cold weather.
- Pop-up Fashion Collections
- Retailers can take advantage of the trend for pop-up fashion collections to generate buzz around their seasonal offerings.
Who This Affects Most
- Fashion
- The fashion industry can introduce sustainable and ethical fur alternatives as part of their collection for luxury fur coats.
- Outerwear
- The outerwear industry can incorporate oversized outerwear that has functionality and style into their product offerings.
- Retail
- Retailers can create pop-up fashion collections to build brand awareness and generate excitement around their products.
