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Pinterest is Expanding to Cater to Businesses

 - Apr 10, 2018
References: business.pinterest & psfk
Pinterest is famed for inspiring both professional designers and DIY enthusiasts alike, but the brand's latest move hopes to connect users directly to retailers by serving as a "visual discovery platform."

According to the brand, this move will not result in Pinterest pivoting to retail, instead the brand hopes to act as a bridge that better connects interested consumers to businesses they might enjoy. In a press release, the company stated that it this move has the potential "for everyday moments to turn into retail experiences."

This announcement isn't the only update from the photo-heavy platform, as recently Pinterest rolled out Pinterest shopping ads, which offer companies the opportunity to "turn their product catalog into visual, actionable ads."

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