Pinterest is Expanding to Cater to Businesses
Ellen Smith — April 10, 2018 — Lifestyle
References: business.pinterest & psfk
Pinterest is famed for inspiring both professional designers and DIY enthusiasts alike, but the brand's latest move hopes to connect users directly to retailers by serving as a "visual discovery platform."
According to the brand, this move will not result in Pinterest pivoting to retail, instead the brand hopes to act as a bridge that better connects interested consumers to businesses they might enjoy. In a press release, the company stated that it this move has the potential "for everyday moments to turn into retail experiences."
This announcement isn't the only update from the photo-heavy platform, as recently Pinterest rolled out Pinterest shopping ads, which offer companies the opportunity to "turn their product catalog into visual, actionable ads.”
According to the brand, this move will not result in Pinterest pivoting to retail, instead the brand hopes to act as a bridge that better connects interested consumers to businesses they might enjoy. In a press release, the company stated that it this move has the potential "for everyday moments to turn into retail experiences."
This announcement isn't the only update from the photo-heavy platform, as recently Pinterest rolled out Pinterest shopping ads, which offer companies the opportunity to "turn their product catalog into visual, actionable ads.”
Trend Themes
1. Visual Discovery Platforms for Retail - Expanding visual discovery platforms like Pinterest offer opportunities for businesses to better connect with interested consumers.
2. Visual Product Ads - Visual product ads on platforms like Pinterest offer companies the potential to turn their product catalogs into actionable ads.
3. Bridge Between Consumers and Businesses - Pinterest's move to connect consumers and businesses through visual discovery platforms has the potential to turn everyday moments into retail experiences.
Industry Implications
1. Retail - Retailers can take advantage of visual discovery platforms like Pinterest to better connect with consumers.
2. Advertising - Companies can use visual product ads on platforms like Pinterest to showcase their product catalogs in a visually appealing manner.
3. E-commerce - The expansion of visual discovery platforms like Pinterest offers opportunities for e-commerce businesses to connect with interested consumers and turn everyday moments into retail experiences.
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