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Bright Blue Chunky Sneakers

New Balance Launches a New Colorway of the Vision Racer Sneaker

— June 23, 2020 — Fashion
New Balance introduces a new tonal iteration of the signature Vision Racer sneaker model in time for the summer season. The bold tonal option retains the sneaker's original construction, with soft textural aesthetics and the chunky silhouette.

The new sneaker boasts a construction of pigskin suede materials, blended with mesh, and full grain leather across the uppers. The overlaying makeup is made from rubber materials around the heel and the tongue before it is detailed with branding accents in black. The tongue also features a ballistic nylon strap for additional durability that runs throughout the structure. Rounding out the sneaker is a skinny piping that is marked with "((VISION))" as the suede mudguards ground the model.


Image Credit: New Balance
Trend Themes
1. Tonal Sneakers - The increasing demand for monochromatic sneakers presents an opportunity for brands to experiment with unique colorways and designs.
2. Chunky Sneakers - The continued popularity of chunky sneakers provides an opening for brands to create new variations and explore more sustainable and eco-friendly materials.
3. Athleisure Footwear - The trend towards comfortable and stylish athleisure footwear creates an opportunity for brands to prioritize functionality without sacrificing design.
Industry Implications
1. Footwear - The footwear industry has room for brands to innovate and experiment with sneaker designs, materials, and colorways.
2. Fashion - The fashion industry can incorporate athleisure trends into mainstream fashion, creating new opportunities for comfortable and functional clothing.
3. Sustainable Fashion - The focus on sustainability in fashion provides an opportunity for brands to experiment with sustainable materials and production methods for sneaker design.
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