The work that comes out of the Visibility Product Design Studio is impressive for a number of reasons. First of all, each piece focuses on simple innovations in a clever way. For instance, a wall-mounted mirror boasts a built-in shelf for grooming tools as well as a hole to hold a wire hanger. Along the same lines, the designs often focus on bang for buck, ensuring that a person gets more out of each product than they would from more traditional creations.
Founded by LA-bred Joseph Guerra and Tehran-born Sina Sohrab who both studied at the Rhode Island School of Design, the Visibility Product Design Studio is based in Brooklyn, New York. Much of their note-worthy work was shown at the Sight Unseen Offsite show.
What's Driving This Trend
- Simple Innovations
- Opportunity for disruptive innovation in creating products that focus on simple but clever designs.
- Bang for Buck
- Opportunity for disruptive innovation in designing products that offer more value and functionality compared to traditional ones.
- Visibility Product Design
- Opportunity for disruptive innovation in the field of product design, specifically focusing on modern and clever designs.
Who This Affects Most
- Furniture Design
- Opportunity for disruptive innovation in the furniture industry by incorporating simple and clever designs that offer additional functionality.
- Home Accessories
- Opportunity for disruptive innovation in the home accessories industry by creating products that not only provide utility but also clever and unique designs.
- Interior Design
- Opportunity for disruptive innovation in interior design by incorporating modern and innovative furniture and home accessories.
