To support pet owners during an uncertain time, Canadian direct-to-consumer brand Kabo Fresh Dog Food launched Kabo Health as a free virtual vet for Canadians. With Kabo Health, cat and dog owners can now book online veterinary consultations free of charge and connect with a certified veterinarian remotely. As Dr. Suzee Camilleri describes, "This will take the pressure and load off the clinics, give everyone, including your pet, a less stressful visit if you do end up going to the clinic or perhaps resolve the issue with one simple phone call or video chat."
Recently, there's been a surge in searches for vet telehealth due to the current conditions and Kabo Health not only supports the health of pets and peace of mind in their owners, but also veterinarians who are now working from home or are out of work.
What's Driving This Trend
- Vet Telehealth
- Opportunity for virtual veterinary consultations and remote pet care.
- Direct-to-consumer Pet Brands
- Opportunity to provide online vet services as a value-added service for pet owners.
- Remote Veterinary Work
- Opportunity for veterinarians to offer remote consultations and services from home.
Who This Affects Most
- Pet Care
- Disruptive innovation opportunity for the pet care industry to incorporate virtual vet clinics as a standard offering.
- Telehealth
- Disruptive innovation opportunity for the telehealth industry to expand into the veterinary sector.
- Direct-to-consumer Brands
- Disruptive innovation opportunity for DTC pet brands to differentiate themselves by offering virtual vet services.
