Porsche will be airing a virtual race series, named The Mobil 1 Supercup Virtual Edition, which will feature professional drivers. The virtual race series will air on April 4th at 10am, and it may draw a large crowd of viewers due to the fact that many people are remaining indoors. Additionally, many conventional sporting events have been canceled, and virtual competition could help to fill the void.
The race will be a virtual representation of the Spanish Circuit de Barcelona-Catalunya, and 31 drivers in total will be competing. Of the 31 drivers, the vast majority have a background in professional competition. Participating in the virtual series is also beneficial for the professional drivers, as it can increase their visibility with fans in an unconventional form of competing.
Image Credit: Porsche
What's Driving This Trend
- Virtual Sport Competitions
- The rise of virtual sports enables professional athletes to compete and engage with their fans in unconventional ways.
- Live Streamed Sporting Events
- The shift towards live-streamed sporting events provides a new source of revenue for organizations and an opportunity for engagement with homebound audiences.
- Professional Athlete Branding
- Virtual competition provides a new medium for professional athletes to showcase their skills and build their personal brand.
Who This Affects Most
- Professional Sports
- Virtual competition offers new avenues for professional sports organizations to engage fans, increase revenue, and showcase athlete talent.
- Gaming
- The intersection of gaming and virtual sports presents opportunities for innovative companies to develop new platforms and technologies for athletes and fans alike.
- Entertainment
- Virtual sports and live streaming offer an entertaining alternative to traditional sports events and present opportunities for partnerships and collaboration between industries.
