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Virtual Park

 - Apr 3, 2008   Updated: Jun 9 2011
References: highsnobiety
Pierre Haulot and Nike teamed up to create Virtual Park. This is a glow in the dark spray paint to create boundaries, lines, a ball that glows in the night, etc that allows a pick up game of basketball or soccer or hockey, etc to go well into the night. The paint disappears after a couple of hours and does not leave any trace. Cool.

Implications - Many consumers feel a sense of empowerment when they are able to manipulate and successfully integrate modern and contemporary technologies into their lifestyles. Consumers relish in the instant gratification that high-tech products are able to generate. Companies will benefit by creating products that are easily accessed and that do not produce severe repercussions to be dealt with afterwards.