Just as there are virtual runway events being embraced by the fashion industry, virtual bridal fashion shows and appointments are becoming the norm. This year, Fira de Barcelona is planning to embrace an all-new digital format featuring pre-recorded shows that will be adapted to the unique needs of each designer. These shows are set to be captured on a large stage and across 20-meter wide LED screens.
In this way, Valmont Barcelona Bridal Fashion Week promises to treat audiences to a grand experience, especially as the show will integrate the expertise of La Fura dels Baus theater and show production company, the team responsible for creating the opening ceremony of the Barcelona Olympic Games.
The event is set to include a digital showroom to entice buyers from across the globe, ad it will be supported by an official VBBFW app.
Image Credit: Fira de Barcelona